A few days ago I sat reading the SquidU forum, when I was inspired to start a thread called the The Tier One Challenge. Basically, I challenged other lensmasters to participate in a "game" - to choose one lens that has never been in tier two - and to do everything possible to get it into tier one.
The thread has become quite popular and is a lot of fun to boot! CCGAL even made a lens for us: The Tier One Challenge.
The lens I chose to work on for this challenge was originally called "Horse Movies for Family Entertainment". I've done a lot of work on the lens this week, and even changed the name. Now it is Top 10 Horse Movies - Perfect Christmas Gifts!. The Christmasy parts of it will come off after December.
My on-page changes include: new title, new and improved text, and more product links, including a few Zazzle affiliate links.
My off-page changes include adding the page to Digg and Delicious, and writing a backup article at Gather.Com: Movie Review: The Silver Stallion, aka: The Silver Brumby. Also, I made another horse lens - using the Best Ever template site: Top Ten Gifts For Children Who Love Horses.
I plan to do a lot more article writing to promote this lens.
Results thus far (date and lensrank):
Plenty of improvement, first time in tier two, and nearing tier one!
That's the good news. The bad news... is that most of that improvement comes from lensmasters who found the SquidU thread, joined the project, and visited my site.
What I really need is search engine traffic - that's what's lacking.
A few days ago this lens was #139 at Google for keyword, "horse movies". Today it is #63 - a HUGE improvement... but still, not enough to bring in heavy search engine traffic.
I will keep trying... and believe that an intense backlinking strategy through the writing of on-topic quality articles on a variety of websites will be my best bet for success with this lens.